I play this game for fun. This has devalued the game and what I believe should the intention of the game. This is purely a profit maximizing strategy, rather than an attempt to improve overall game play and user hapiness... I think most players are content with some options for improving your "skills", death/kill ratio, win/lose ratio by buying specific gear. Most can relate and understand that, but I believe this is taking it a step too far. If this continues I will probably find somewhere else to play.