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Gillette - The best a man can get?


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So, I noticed that the advert below supposedly for Men's razors has caused a rather large backlash.

 

 

While it's true that there is a number of men in this world who think that behaving inappropriately is fine (and these people should be dealt with), I don't agree (as a man) that collectively telling men to improve is right.

 

Men aren't all sexual predators and digusting jerks who think that harassing women is ok. And also, I'm pretty sure that on the "bullying" front many women should be made accountable as well. We need to improve as a society, not just men please.

 

The whole "#MeToo" thing has turned into a joke anyway - asking a girl out for a drink or for her number is sexual harrassment now eh? Ridiculous.

 

And also I found it rather amusing that in the video the black people were always stepping in to stop a white man, which is clearly done deliberately.

 

Anyways, I was wondering if anyone else has any thoughts?

 

 

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And also I found it rather amusing that in the video the black people were always stepping in to stop a white man, which is clearly done deliberately.

 

Can you imagine the furore if that advert had indeed had white men stopping a black one?

Easier just to offend several million white men than to have to endure riots and cities trashed.

 

Men may not all be predators, but it's your gender that most of them are hiding in.

As a woman, I have no problems with your side being asked/told collectively to improve - if it doesn't apply to you, then why be offended?

 

Yes, as a society we have to change, but maybe it needs a prod from time to time and this is today's prod.

Edited by Nicola_M
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Can you imagine the furore if that advert had indeed had white men stopping a black one?

Easier just to offend several million white men than to have to endure riots and cities trashed.

True enough, but I'm not sure why they feel like they need to make an example out of us.

 

Plus, I'm sure there are more than several million white men :D

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When I saw the title, I thought you were going to discuss old commercials. Then I read you comment and was even more confuse. I watched the video and the question came to mind: "What does Gillette Razors have to do with the video?" I remember the Gillette commercials, that is not the commercial.  

 

I suggest you go to YT, type in "old gillette razor commercials." There are several from the 50's on through the 80's. 

 

Your title is misleading. 

Edited by u812ic
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When I saw the title, I thought you were going to discuss old commercials. Then I read you comment and was even more confuse. I watched the video and the question came to mind: "What does Gillette Razors have to do with the video?" I remember the Gillette commercials, that is not the commercial.  

 

I suggest you go to YT, type in "old gillette razor commercials." There are several from the 50's on through the 80's. 

 

Your title is misleading. 

You've read it right but I think you missed the point.

Gillette's old slogan used to be "The best a man can get" and they have modernised it for this advert to "The best a man can be" and the video is about Gillette saying how men can be the best they can, by stopping the worst of male pattern behaviour - chauvinism.

 

He probably should have written the title as it is in the advert ie with "be" instead of "get" but it's a minor point. 

Edited by Nicola_M
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You've read it right but I think you missed the point.

Gillette's old slogan used to be "The best a man can get" and they have modernised it for this advert to "The best a man can be" and the video is about Gillette saying how men can be the best they can, by stopping the worst of male pattern behaviour - chauvinism.

 

He probably should have written the title as it is in the advert ie with "be" instead of "get" but it's a minor point. 

Idrc about this ad, it's honestly irrelevant at this point, but I have got a question for you about when you say "The best a man can get" and they have modernised it for this advert to "The best a man can be" and the video is about Gillette saying how men can be the best they can, by stopping the worst of male pattern behaviour". Long quote sorry, but basically the question I want to ask is: Is discouraging people away from being the worst they can be the same as encouraging people to be the best they can be? Do you think that if gillette had've given the ad a positive spin on the matter (respect women, Doing good in the community, etc) rather than a negative spin (kill all the cis white guys), not only would they not have alienated the people they were trying to reach but also actually send a message. If you simply blanket label groups such as (all men (and as the ad puts it all white men) are rapists), what you get (and this is true of most groups of people) is a bunch of people who will simply ignore what you have to say, which literally makes impotent any pointed comments/scene etc that were aimed at said group anyway. To put it simply, if you're trying to hit a target, you're better to aim for the target than trying to miss the background because it puts your focus on the wrong thing.

 

Just my 2 cents and as I said, I don't actually care, just thought I'd point it out.

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Can you imagine the furore if that advert had indeed had white men stopping a black one?

Easier just to offend several million white men than to have to endure riots and cities trashed.

 

Men may not all be predators, but it's your gender that most of them are hiding in.

As a woman, I have no problems with your side being asked/told collectively to improve - if it doesn't apply to you, then why be offended?

 

Yes, as a society we have to change, but maybe it needs a prod from time to time and this is today's prod.

Men may not all be predators, but it's your gender that most of them are hiding in.

As a woman, I have no problems with your side being asked/told collectively to improve - if it doesn't apply to you, then why be offended?

 

Also, to add to the above 'rant', I just wanna point out how it feels when a bloke makes a joke, much less a pointed question about 'women being in the kitchen' or some crap like that. Most girls/women/females that I know would have a go at a guy if he said such a thing because "it's offensive". I understand the point that calling out rape is different to making jokes and getting away with it, but I also recognise that there are different (and probably better) ways to deal with/call out a problem then having a go at a whole group (Also it's late and I'm tired and lazy and can't think of a better example, this is just the first thing that popped in my head.)

 

Not trying to have a go or anything, just trying to provoke some thought. Hope you have a good time reading. :)

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the question I want to ask is: Is discouraging people away from being the worst they can be the same as encouraging people to be the best they can be?

Yes, I think so.

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 I want to ask is: Is discouraging people away from being the worst they can be the same as encouraging people to be the best they can be? 

 

In my opinion, No. Discouraging people from being the worst they can be is only telling them "Hey, Man, don't do that." For all we know, that's the way his Dad treated the Ladies and he may not know any better. However, encouraging people to be the best they can be is done by giving good advice, man to man, and setting a good example. 

 

Boys learn from their Dads how to treat girls/young women/women. Where as, girls learn from their Mothers how to treat boys/young men/men and how they should expect to be treated. The father has to set a good example for his daughter(s) as to how a man should treat a lady. Or more formally, how a gentleman treats a lady. 

 

On the other hand, if a girl is abused by her father and the mother doesn't step in, then they learn that it's OK to be treated like that. 

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Apparently, the majority of people irritated at the advert were the older generations - over half of millennials *apparently* said they were more likely to buy Gilette because of the ad.

 

Alienate their ageing customer base, in exchange for gaining a fresh, new one? Not too bad.

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Alienate their ageing customer base, in exchange for gaining a fresh, new one? Not too bad.

They'll come back eventually.  It's not as if there's much competition - in the marketplace there's only Gillette and Wilkinson Sword.

And $$$ talks at the till.

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Brainwashed and delusional millenials are advocating for women's rights but they don't even know what exactly they want. What do you want men to do so women will become "equal"? 

 

Men and women are already equal.... just not biologically.

 

Edit: Previous statement only appliable in modern countries. Also, why don't modern-day "feminists" advocate for feminism in places where there IS institutionalized male-privelege like Saudi Arabia or Syria, etc?

Edited by sensei_tanker

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Brainwashed and delusional millenials are advocating for women's rights but they don't even know what exactly they want. What do you want men to do so women will become "equal"? 

 

Men and women are already equal.... just not biologically.

 

Edit: Previous statement only appliable in modern countries. Also, why don't modern-day "feminists" advocate for feminism in places where there IS institutionalized male-privelege like Saudi Arabia or Syria, etc?

Female equality has improved, but they are far from being equal. Women are still getting paid less than men doing the same job. As for other countries, they are beginning to form their own feminist uprising at the risk of being beaten or killed by "accidental" means. However, at a great cost, women have been given a few rights that were unheard of 5 years ago. In 2018 women were finally given permission to drive. 

Edited by u812ic

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Also, why don't modern-day "feminists" advocate for feminism in places where there IS institutionalized male-privelege like Saudi Arabia or Syria, etc?

Perhaps because it's a lot more logical to start in your home country where women's rights movements have better chance of achieving something rather than focusing on a foreign country with a completely unwelcoming political climate. One thing at a time.

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Whoever hates on the ad must be a bad white man the ad just encourages men to stop bothering women and it is our duty to protect the weak gender it didn't say "All man are bad"

Edited by Legacy
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