What's Going on Here?

[LambSauce 1,891]

According to this website (https://www.zoominfo.com/c/alternativaplatform/345941058), the devs went from ~$800K revenue in the final quarter of 2020, to ~$20M revenue in the first quarter of 2021:

If this is correct information, then what in the world is going on here?

[Tokamak 1,021]

lol, I check a few other companies (like Apple), and it seems to be correct, or at least going the right direction.

But if you like at this: https://tankirating.org/online

 

It tells you a different story. 

[LambSauce 1,891]

@Tokamak So basically the number of players is slowly decreasing on average, and yet Alternativa's revenue jumped 25 times in a three month period? LOL.

[FrozenRailgun 1,771]

1 hour ago, LambSauce said:

If this is correct information, then what in the world is going on here?

One word:

[LambSauce 1,891]

@FrozenRailgun I wonder which bundle made them so much money.

[SporkZilla 1,775]

@FrozenRailgun All 10000 players have spent $2000 on the game, obviously

[FrozenRailgun 1,771]

Just now, SporkZilla said:

@FrozenRailgun All 10000 players have spent $2000 on the game, obviously

Well in THAT short period of time??

[Maf 32,306]

2 hours ago, LambSauce said:

According to this website (https://www.zoominfo.com/c/alternativaplatform/345941058), the devs went from ~$800K revenue in the final quarter of 2020, to ~$20M revenue in the first quarter of 2021:

 

If this is correct information, then what in the world is going on here?

I honestly wouldn't be surprised if it was introduction of shards and watching ads to get them. When they first came out, even people like myself, who already have everything they need, spent hours in the mobile version watching ads to get free containers. I have a friend who farmed literally a thousand containers in the past 3 months mainly from shards. If we assume that 800 of those were exclusively from shards, that's 8000 ads watched. And from what I found online, a "reward ad", which forces the user to watch the full video in order to receive a reward, can pay up to $0.16 PER AD to the company hosting those ads. So that's up to $1260 Tanki earned from a single player watching ads.

Even if the average per player earning is an order of magnitude less, multiply by the number of active players and add to it sales of bundles and ultra containers, and I would assume you'd get a hefty amount.

Though a 25x jump in revenue does indeed seem strange. I hope it's true, since it would mean we could get more cool stuff being added and perhaps fewer P2W updates...

[mjmj5558 2,346]

9 minutes ago, Maf said:

I honestly wouldn't be surprised if it was introduction of shards and watching ads to get them. When they first came out, even people like myself, who already have everything they need, spent hours in the mobile version watching ads to get free containers. I have a friend who farmed literally a thousand containers in the past 3 months mainly from shards. If we assume that 800 of those were exclusively from shards, that's 8000 ads watched. And from what I found online, a "reward ad", which forces the user to watch the full video in order to receive a reward, can pay up to $0.16 PER AD to the company hosting those ads. So that's up to $1260 Tanki earned from a single player watching ads.

Yet when i suggested the tankoins for ads idea, no one belived that it would be good...

[Maf 32,306]

Just now, mjmj5558 said:

Yet when i suggested the tankoins for ads idea, no one belived that it would be good...

I probably declined it because you were suggesting to add a new source of rewards. That still holds true — we don't accept ideas for adding new rewards, even if the idea itself is viable. This is simply because it's only up to devs and their finance person/team to decide how many and what kind of rewards players should be able to get.

[LambSauce 1,891]

12 minutes ago, Maf said:

I hope it's true, since it would mean we could get more cool stuff being added and perhaps fewer P2W updates...

I just hope the devs don't get confident with themselves and rely on ads to make revenue and only release P2W updates as a result.

[thunderhunter123 741]

It's good to see everyone benefitting with the latest updates.

The developers are getting money with the Shards update, and players are getting rewards by watching Ads and redeeming a lot of Containers.

Keep up the good work developers! Let's see how we improve further!

[ThirdOnion 4,898]

2 hours ago, SporkZilla said:

All 10000 players have spent $2000 on the game, obviously

10 000 players is the number of players online at a given time. Throughout a single day the total number of players who log on is probably close to 50 000 or more.

[wolverine848 13,097]

2 hours ago, Maf said:

This is simply because it's only up to devs and their finance person/team to decide how many and what kind of rewards players should be able to get.

So they do "accept" them in practice.  They just take credit for the ideas if they happen to like them.

It's a goofy way of addressing ideas from the community.

[Maf 32,306]

Just now, wolverine848 said:

So they do "accept" them in practice.  They just take credit for the ideas if they happen to like them.

It's a goofy way of addressing ideas from the community.

I honestly don't know how they deal with the feedback that gets forwarded to them. We just make weekly and monthly reports with all ideas, and how that gets treated is a mystery to me. I'd like to believe it all gets noticed at least to some extent.

As for taking credit — IIRC, Opex told me once that they can never directly announce something like "Tomorrow we're adding [new thing], as suggested by [nickname]", due to the fact that it could lead to legal issues, such as the player in question demanding to be rewarded and suing them for non-compliance. Something like that.

[alkyng 3,080]

Oh, if this was true, so someone could spend some of his time to do some calculations

They have in their headquarter 3 floors, fullfeed of employees and new PCs. Assuming there are 30-50 employee.

What's the net worth

Edit: also the number of active players isn't 10K to say all have paid 2000$, the daily active players is maybe around 15K. The 10K player is only on the moment, and if we want to gather with them the weekly or frequent players it will be 20K monthly maybe. BTW, 20m is still unreasonable. I don't know how Zoominfo came with it, and we can't check if it's true or not, 20m for one quarter is too high.

Edited May 12, 2021 by asem.harbi

[alkyng 3,080]

5 hours ago, Maf said:

that's 8000 ads watched.

Honestly I always think, what the advertiser companies benefits from ads. This one probably haven't get interested by any ad or maybe haven't ever clicked in any of the ads. I always think why companies like google don't make a restrictions for games about the amount of ads, I think they shouldn't pass 3-6 by 10 minutes.

[Maf 32,306]

6 hours ago, asem.harbi said:

Honestly I always think, what the advertiser companies benefits from ads

Ads are usually about recognition. It's not about making you click on the ad right as you're watching it (or going to buy the product right after you see it on TV), but it's about long term effects. What happens is that people see the product in ads multiple times a day for a few months, and even if they say they hate the ads and they will never buy the product because of the annoying ads, the product name and design stays in their brain. And a few months after they stop seeing the ads, they might go to the store to look for a new product of the same type. Upon being presented with a shelf full of a variety of different brands, they are more likely to pick the one they saw ads for, simply because it's the only one they're familiar with (but they don't remember that they hate it).

I think with mobile game ads it's a bit different. Either way I can tell you from personal experience that there's been 3 or 4 apps which I downloaded after watching an ad for them. So it does work to some extent.

[Tokamak 1,021]

21 hours ago, LambSauce said:

@Tokamak So basically the number of players is slowly decreasing on average, and yet Alternativa's revenue jumped 25 times in a three month period? LOL.

P2W features are introduced in the game, buyers buy them and tanki revenu increases: cash stonks up.

However power gap increases between P2W and F2P, and the later gets shredded. F2P complains this is unfair and eventually shun the game: players base dwindles.

Edited May 12, 2021 by Tokamak

[Iron_Man 2,376]

15 hours ago, LambSauce said:

 

[Flexoo 6,980]

Most Tanki Online updates are monetary these days, so it does not surprise me at all. From Shard Ads to Critical damage and Armadillo, Battle passes, module slots, HD skins which in case of turrets come often with OP augments incentives that are exclusive to those who spend money, other UC exclusive equipment, etc. Tanki also has a very smart system for maximizing income by selling quite pricey stuff (reminder that they even raised the prices on more valuable shop items like Tankoins some time ago) that can only be obtained by buying a cat in a bag which is Ultra containers, (since most of the time you cannot directly buy UC equipment, you spend more in an attempt to get that stuff). Let's also not forget bundles that at 50% sale still cost over 200 € and their price is artificially inflated by mostly useless stuff like paints or Mk2 equipment. 

So, even with much lower player base, there is much more stuff to spend on and it might be possible that many F2P players turned to at least a small time buyers (like buying BP here and there or occasionally some UC or Tankoins) simply to stay competitive or to get their hands on very exclusive equipment so that they have new impulses to continue playing their favorite game. When you spend literally years in one game, it can be quite hard to put it aside, and leave those hours of playing behind, so eventually many will crack and spend the money to continue.

Btw, not hating on Tanki for having monetary updates, just wondering if it isn't getting to a point of being a bit too much.

Edited May 12, 2021 by Flexoo

[alkyng 3,080]

4 hours ago, Maf said:

Either way I can tell you from personal experience that there's been 3 or 4 apps which I downloaded after watching an ad for them.

Umm, I know a local big company for shipping get its popularization from ads, I remember a days where I see it too annoying and people are creating memes for.

For apps, I downloaded many many apps, and one game who I continued playing it for an extent; CoC. After seeing tons of annoying ads I decided to give it a chance

[Jack2091 74]

Do you think it might be possible that Alternativa leased certain rights to the game (i.e design) to other developers? 

Edited May 12, 2021 by Jack2091

[LONDON.ENGLAND 302]

If these figures are accurate, would be nice to see tanki pump some money back into their own advertisement and get some fresh blood in the game.

[Jack2091 74]

Whats interesting is Gaijin entertainment, the devs behind war thunder also experienced a revenue surge last quarter from around 1mln to 26mln. Coincidence?